If you’re anything like me, you love the idea of keeping things simple—and a one-page website is about as simple as it gets. But here’s the thing: just because it’s only one page doesn’t mean it can’t pack a serious punch. In fact, a well-done one-page website can deliver all the info your audience needs, without making them click around like they’re on a scavenger hunt.

So, what exactly should you include on your one-page site? I’ve got you covered! Whether you’re building it yourself or hiring a pro, here’s the must-have checklist to make sure your one-pager is lean, clean, and ready to get the job done.

1. A Headline That Says It All

First things first—your headline is the star of the show. It’s got one job: to tell your visitors exactly who you are and what you do in just a few words. Make it punchy, clear, and—most importantly—relevant to your audience.

Example:
“Helping Creative Entrepreneurs Build Their Dream Websites” or “Ready to Transform Your Home with Sustainable Solutions?”

2. Eye-Catching Visuals (AKA the Hero Section)

This is where you want to stop your visitor in their tracks. Use a stunning image or video that represents your brand or what you offer. Whether it’s a gorgeous photo, a brand video, or even some playful animation, this is the visual that’s going to hook them.

Pro Tip: Keep it high-quality, but don’t let it slow your site down. Fast load times = happy visitors.

3. A Call-to-Action That’s Impossible to Miss

You know what they say: if you don’t ask, you don’t get! Make sure your call-to-action (CTA) stands out. What’s the one thing you want your visitors to do? Whether it’s booking a call, signing up for a newsletter, or downloading a freebie, your CTA needs to be front and center.

Examples:
“Start Your Free Trial,” “Grab Your Free Guide,” “Book Your Consultation Now”

4. A Super-Simple About Section

People still want to know who’s behind the brand, even on a one-page website. This doesn’t have to be an epic novel—just a short and sweet paragraph about you or your business. Think of it as your elevator pitch, but on a website.

Pro Tip: Write like you’re talking to your ideal client. Make it conversational and real—no need to be overly formal here.

5. What You Offer (Keep It Tight)

Now let’s get to the good stuff—what exactly are you offering? This could be a list of your services or a quick rundown of your products. Make it easy for people to see what you do without overwhelming them with too much detail. A few lines of text or a couple of images are all you need here.

Example:

Website Design: Custom Squarespace websites for creative entrepreneurs.
Brand Strategy: Helping you build a brand that stands out from the crowd.

6. Social Proof (AKA Testimonials)

If you’ve worked with people who love what you do, show it off! A couple of well-placed testimonials can do wonders for building trust. Don’t have any testimonials yet? No worries! You can always feature logos of companies you’ve worked with or showcase any certifications you have.

Pro Tip: A little goes a long way. Keep the testimonials short and to the point, and use real names for extra authenticity.

7. Easy-to-Find Contact Info

One of the most important things on your one-page website is your contact info. Whether it’s a contact form, email address, or phone number—make sure it’s super easy to find. You don’t want anyone hunting around for how to reach you!

Pro Tip: If you’ve got a physical location, pop a map in there so people can see where you’re based.

8. Links to Your Social Media

You’re probably active on social media, right? (If not, no judgment here!) Add links to your social profiles so your visitors can keep up with you. Whether it’s Instagram, Facebook, or LinkedIn, make it easy for people to follow along and stay in touch.

9. Don’t Forget the Legal Stuff

Even though it’s just one page, you’ll still want to include the necessary legal links. Think privacy policy, terms of service, and any other important disclaimers. This can sit quietly in the footer, out of the way but still available if anyone needs it.

10. Mobile-Friendly and Fast Loading

Let’s not forget the techy stuff. Your one-page website needs to be fast—like, really fast. Most visitors won’t stick around if your site takes more than a couple of seconds to load. And since a ton of traffic will likely come from mobile devices, make sure your site looks just as good on a phone as it does on a desktop.

Wrapping It Up

And there you have it! A one-page website doesn’t need to be complicated—it just needs to deliver the right info in the right way. Stick to these essentials, and you’ll have a one-pager that not only looks great but also works hard for your business.

Now go forth and build that website! ✨

How to Build a Killer One-Page Website (Without Overthinking It)