Plan your website:

Think about your ideal client. What might they need from your website? What information would you like to convey to them? The deeper you go into determining the purpose of your website’s target audience, and the key features and content they might want or need, the more successful your website will be.

Choose a domain name:

Select an easy-to-remember, relevant domain name for your website. Ideally, it should reflect your business name or the products/services you offer. Your domain name is one of the factors the Google algorithm takes into account when determining where your website will be positioned in their search engine, so make sure to include helpful and relevant information, like location and business type.

Squarespace domains makes it really easy to see which domain names are still available, and link it directly to your new website.

Choose a template/theme:

Squarespace has a massive library of visually appealing templates that sync up with a range of style preferences and industry types. Use their filtering system to include what you would like your website to do to find the right one for your business. Customize the template with your logo, colors, and images.

Create compelling content:

Craft engaging and informative content for your website. Clearly describe your products/services, include beautiful images, and provide relevant contact information.

Incorporate SEO (Search Engine Optimization) techniques to improve your website's visibility on search engines, such as Google and Safari.

Add Essential Pages:

Make sure your chosen Squarespace template includes all the pages that are commonly found on small business websites, such as:

• Home Page: Introduce your business and highlight key offerings.

• About Us: Share your company's background, mission, and values.

• Products/Services: Provide detailed information about what you offer.

• Contact: Include your contact details, such as address, phone number, and email.

• Testimonials: Showcase positive feedback from satisfied customers.

• Blog (optional): Share industry insights, news, or updates.

• 404 Page: Accidents happen, links break, I always like to include a humorous 404 page to keep my users on my site by directing them back to the Home Page.

Optimize for mobile devices:

This is an absolute must, because the majority of your users will view your site from their mobile device. Squarespace makes it super easy to ensure your website is mobile-friendly. Test all your webpages for mobile responsiveness and layout on different screen sizes.

Set up analytics:

Squarespace has built-in web analytics tools to track visitor data, measure website performance, and gain insights for future improvements. Use them wisely!

Launch your website:

Once you are happy with your website’s design and content, and you’ve successfully implemented all the forementioned steps, it's time to launch! Ensure all links and forms are working correctly, and test your website thoroughly before making it live.

Remember, this is just a general guide. The specific steps and tools you choose may vary depending on your preferences and requirements. If you need further assistance or have more specific questions, book a free consult call!