6 Ways Squarespace Can Help Your Small Business
Standing out in today’s online world is more challenging than ever for independent professionals, small business owners, and nonprofit organizations. Your website could be stunning, but if you’re not driving traffic through SEO (search engine optimization) no one will see it, OR you could have a beautiful website design, but if it’s not user friendly, forget about it! Your potential client has already moved on to one of your competitors.
I live in Solvang, CA where a great website is like gold! Used by locals and tourists alike, a visually appealing and functional website is crucial for a business to thrive.
Queue Squarespace. Squarespace is a popular (and by far my favorite) website building platform that empowers its users to have stunning websites that they can update themselves, without needing extensive technical knowledge. In this blog post, we will deep dive into the benefits of Squarespace and how it can help you to revolutionize your online presence.
Intuitive and User-Friendly Interface:
One of my favorite aspects of the design process is the ah-ha moment every one of my clients has during our post-launch training session. I have just designed a beautiful, highly functioning website using the Squarespace platform and I’m showing them how to make updates to their own website in real time. Ah-ha!, they say. Every. Single. Time.
As I like to say, your website is Your business. If you want to raise the prices of your services and/or products You can! Squarespace makes it that easy.
2. Beautiful and Responsive Templates:
Squarespace offers a plethora of stunning website templates that fit a wide range of industries and purposes. Whether you're selling your homemade artisan goods through an e-commerce store, creating a photography portfolio for prospective clients, or writing a personal blog, I guarantee you'll find a template that fits your website goals. The templates are all completely customizable so you can tailor it to fit your brand identity. More importantly, Squarespace templates are mobile-responsive which guarantees that your site will look great on any device.
3. Compelling E-commerce Capabilities:
For independent entrepreneurs and small business owners selling products or services online, Squarespace provides a ton of key features for e-commerce websites. Setting up an online store is a breeze, with easy-to-understand options to manage inventory, connecting and processing online payments, and even integrate with all the top third-party payment platforms. Squarespace's logical and consistent integrations of every functionality an online shop could ask for within its website builder makes it a top choice for e-commerce sellers.
4. Easy Content Management System:
Squarespace offers a comprehensive content management system (CMS) that allows you to easily update and manage your website's content. They have systems in place for publishing blog posts, adding new products, or charging for services. Squarespace's CMS provides a user-friendly interface to streamline your content creation process. The platform also offers built-in SEO tools, which allows people to find you through search engines, like Google, organically.
5. Dependable Website Hosting and Security:
When it comes to website hosting and online security, Squarespace has got you covered. Websites built on the Squarespace platform are fast loading and reliable, ensuring your potential customers stay on your website. Additionally, Squarespace has all the essential security measures, such as SSL certificates, to protect your website and your clients' data from online hacking.
6. Easily Integrated Third Party Apps:
Squarespace has teamed up with some of the best third party apps in the game, making it easy for you to do everything from creating an email with your domain, through Google, scheduling appointments, through Acuity, connect all your social media accounts, and more! With your Squarespace website you can utilize their email marketing services, analytics tools, order custom merch, connect your store to Google Shopping, sell your products on Facebook and Instagram, accept donations, receive product reviews, and more! Squarespace has you covered.
In the constantly changing landscape of today’s digital world, Squarespace stands out as a, effective, user-friendly website building platform that empowers small business owners to design & update websites that are both stunning and functional. With its user-friendly interface, beautiful templates, strategic e-commerce tools, and dependable hosting, Squarespace has truly revolutionized the way business owners can utilize their websites. Whether you hire a professional designer (like moi!), or going the DIY route, Squarespace can help you succeed.
