5 Tips for Creating a User-Friendly Squarespace Website
1. simplify your navigation
Create a clear and intuitive navigation structure that allows visitors to easily find the information they're looking for. Use descriptive labels and organize your pages logically.
It’s tempting to be creative when naming the pages of your website , but it’s important to make it really easy for your future clients to find what they’re looking for. (Fun fact - this will also help with your website’s Search Engine Optimization!)
Save your creativity for your designs!
2. optimize the speed of your webpages
In today’s digital world, you only have .5 seconds to grab your visitor’s attention, so you need to make sure you’re not wasting precious time waiting for your webpage to load. Ensure your website loads quickly to avoid frustrating visitors. Optimize image sizes, minimize the use of unnecessary plugins or scripts, and leverage Squarespace's built-in performance tools.
Here’s a link to a Squarespace tutorial for reducing your page size for faster loading.
3. mobile responsiveness
Make sure your website looks and functions well on mobile devices. Squarespace templates are designed to be mobile-friendly, but it's important to preview and test your website on various devices to ensure a seamless experience.
4. Clear Call-to-Actions (CTAs)
Think hard about what you want your website to do. Do you want your users to shop your amazing products, contact you about your services, make an appointment? Use clear and compelling CTAs throughout your website to guide users towards your desired website goals. Whether it's signing up for a newsletter, making a purchase, or contacting you, make your CTAs stand out and easily accessible.
5. Consistent Branding
Take care to maintain consistent branding across your website. In today’s digital climate, it’s important to make sure your visitors know which website they’re visiting. Use the same fonts, colors, and visual elements throughout to create a cohesive and professional appearance that aligns with your brand identity.